Created for those in pursuit of perfect curls, this light, non-sticky formula provides curl retention, hold and shine. Curl Activator dramatically enhances, smoothes and separates curls leaving hair infused with shine and defined waves. Gives medium hold for all hair types without weight. Brush out formula. For use in wet and dry hair. To use: Distribute evenly through damp hair and dry with a diffuser or leave to dry naturally. For added definition scrunch into hair while dry. Hair fact: Cutting hair has no effect on its growing capability.