- revolutionary tapered barrel from round 28mm to oval 23mm tip, designed to create a wide range of glamorous curls and waves
- cool tip designed for more comfortable curling
- safety stand for securing the wand on a hard surface while not in use
- patented tri-zone technology locks in your curls with the right, even heat
- advanced ceramic coating specially designed for smoother curling
ghd launched into salons across the UK, who were instantly impressed with the amazing styles they could create with the new straighteners. They were less impressed with the RRP on the irons, close to £100, surely no one would pay that for a hair straightener? The history of ghd has been an incredible British success story and the fact that no girl can live without them today, shows just how quickly a new brand can achieve worldwide success with a great product, good marketing and a solid business plan.